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We are IN LOVE with HUDSON's new line "Phosphorescence Invasion"--and more in love with how they did their launch party.
The product, a new tuxedo style pant called the "Lou Lou" has glow in the dark stripes on the outer leg. In daylight, it looks like this:
The launch party took place in the Scoop meatpacking district store, and included a street art installation by artist Aakash Nihalani, whose flourescent tape added sparkle to the event.
There were also video projections on trucks near Milk Studio & outside Scoop.
The product is a clash of a tuxedo style jean and the neon strip is dazzling-- "drawing upon phosphorescent street art and graphic elements, architecture and even athletic uniforms"
-http://www.hudsonjeans.com/Phosphorescent_Invasions.htmlWant party planning pros who are always in the know?
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