DJS Events

"Turning Visions Into Reality"

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Tuesday, August 10, 2010

Pop-Up Store Revival

Posted by DJS Events

Pop-up stores are getting some new love these days. It seems as though in this economy, the need for short term rental space has grown. Building owners would much rather have short term tenants than none at all, and companies have found the pop-store store to be a successful, creative advertising strategy.
Launching a new product takes on a whole new dimension when you can create a launch event and then leave the entire atmosphere intact for days afterwards. The ways in which to use pop stores are multitudinous; have an anniversary or bar/bat mitzvah and invite your overseas or out of town guests to stay a week, throw a fundraising gala for the arts and have a running gallery show for a week afterwards –the possibilities are endless! Here's an article where you can find out


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